Dry, Flaky Lips? CHOC’s Got You.

April 30, 2025
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Designed to exfoliate the delicate skin on your lips, CHOC's Lip Scrub gently removes the dead skin cells that can cause dryness, flaking and chapping. This Lip Scrub will smooth and soften your lips, making them look and feel healthier.

When to use

Dry, chapped lips are not the vibe.

Especially for rich skin tones, lip care isn’t just about looking good, it’s about keeping your lips healthy, soft, and even-toned.

That’s where CHOC’s Lip Scrub comes in. Designed to exfoliate the delicate skin on your lips, it gently removes dead skin cells that can cause dryness, flaking, and discoloration.

No harsh ingredients. Just nourishing goodness that smooths, softens, and gets your lips back to their glowing self.

Here’s Why

1. Removes dead skin cells

Rich skin tones are more prone to visible buildup of dead skin cells, especially on the lips. Over time, this can cause lips to look dull, rough, or uneven. A gentle lip scrub helps slough away dead skin, revealing softer, more radiant lips.

2. Helps Prevent Hyperpigmentation

Hyperpigmentation can show up more noticeably on deeper complexions—this includes the lips. When lips are dry or cracked, they’re more vulnerable to inflammation, which can lead to dark spots or discoloration over time. Regular exfoliation helps keep the lips smooth and healthy, reducing the chance of darkening.

3. Boosts Absorption of Hydration

Using a scrub helps prep your lips so that balms, glosses, or treatments can actually sink in and do their job. On exfoliated lips, your gloss won’t just sit on top, it’ll glide on smoother, stay longer, and look better.

4. A Natural, Even Tone

With consistent use, lip scrubs can help restore your lips’ natural color by removing dead skin cells and preventing the buildup that causes patchiness or darkness.

Our lip scrub offers

Why CHOC’s Lip Scrub Hits Different

Designed to exfoliate the delicate skin on your lips, CHOC's Lip Scrub gently removes the dead skin cells that can cause dryness, flaking, and chapping. And we do it without the harsh stuff—just clean, nourishing ingredients that love on your lips.

This Lip Scrub will smooth and soften your lips, making them look and feel healthier and more even-toned.

You can use when your lips are feeling dry or flaky, or simply incorporate into your regular skincare routine.

We also recommend using when the weather changes - dry or cold weather and even the harsh sun can take a toll on your lips.

Using our Lip Scrub during these times can help combat the effects of the weather on your lips, keeping you hydrated and glowing.

How to apply

  1. Take a pea-sized portion of scrub using a spatula or your finger tip from the tub.
  2. Gently massage the scrub into your lips in light, circular motions to exfoliate and refresh
  3. Once complete, wipe it off with a dry or damp towel

What to pair it with

CHOC's Lip Mask is the ideal product to apply after you've exfoliated using the Lip Scrub.

Apply a generous layer for deep hydration and lip restoration.

Order yours today

Buy CHOC Lip Scrub