CHOC models campaign:
become the new face of CHOC!

We are looking for models that can be advocates for self-love, be part of this campaign to become the face of CHOC Factory’s latest product line.

True beauty starts with self-love - what’s your story?

For too long, the world has defined beauty by narrow standards, marginalizing those who didn’t fit the mold. Shame spread to anyone who didn’t resemble the models on billboards, creating a sickening reminder of never feeling good enough.

We believe that beauty isn’t about meeting unrealistic expectations, but about embracing your true self and celebrating the resilience that makes you uniquely you: every scar, every smile, every story.

CHOC is my self-care brand, and self-care starts with selflove. It isn’t just skincare, it’s a movement. A movement built on authenticity, inclusivity, and love.

Apply to become the new face of CHOC

1 - Tell your story
Share a video on social media that highlightsyour journey of self-love, resilience, orovercoming challenges.
2 - Use The Hashtag
Use the hashtag #EmpoweringSelfLove &#RealModels in your caption.
3 - Tag us
Make sure to tag @CHOCFactoryHQ so we can see your post!

Selected participants will become the face of CHOC’s latest product line, showcase our newcollection, and inspire countless others through their stories.