Chocc's Story
Chocc's Story
Your daily CHOC beauty products
Elevate your lips and enhance your skin's rich tones
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Less harm, more beauty
Our Heart
The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.
Use as part of a daily
CHOC lip-care routine
Outline your lips starting with the corner of the top lip. For a bold color, fill-in lips and wear alone or layer under CHOC’s dewy Lip Gloss.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.
CHOC's Manifesto
The history of beauty is one of monopoly
The history of beauty is one of monopoly
Exclusive to those who could follow the beauty standard. Shame spread to any who didn't look like the models on the billboards. The fear of being judged generated a collective anxiety. Hips, legs, bum, hair, cheeks, lips or scars. Every physical feature was under examination with a potential rejection from society. An irony based on aiming to stand-out as a close resemblance to a standard. An absurd system of social and self-condemnation in which the majority get hurt.
Diverse people wishing to turn into someone they are not and can never be. Not so long ago every make-up foundation was light colored. Brands would use mercury for skin bleaching without sharing the knowledge of that not so magic ingredient.
Whilst mainstream companies attempted to expand their foundation range, the majority of their offerings were meant for lighter skin tones. But some creators in the cosmetic industry saw a gap.
Brands like Fashion Fair, Iman, or Black Opal emerged, and visionary make-up artists like Nzingha influenced the aesthetic of Hip-Hop. Maybe the problem is that there are beauty standards in the first place. Redefining and expanding them is not enough.
Because any standard perpetuates a system of shame.
A sickening reminder of never being good enough. Why not aim to create a world in which our children do not inflict self-hate. With teenagers that love their color, shapes, features and skin. People that accept and embrace their wrinkles as they age.
People that help other people feel good about themselves. People that reject the idea of competing to be the prettiest in the room. This paradigm shift requires courage. It needs inspiring people showing that they are beyond beauty standards. People that overcame that guilt, anxiety and shame.
People that refused to keep playing that toxic game. People that would step forward to makes others feel safe.
People that believe love will always beat hate. People like Cori. CHOC, is Cori's self-care brand - and self-care starts with self-love. It's a brand that connects your authentic self with others. A brand for those tired of putting beauty standards above happiness. A brand for those who see others as just human. A brand that enables collective support to refuse a fear that was never deserved, so we can just embrace ourselves. CHOC is... Caring thoughts, products and support. CHOC is... Empowering self-love.
Highlight your natural beauty.
Beauty with Purpose
The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.
Together, we make a difference.
Chocfoundation.org
Have Any Questions?
How do I track my order?As soon as your order ships from our warehouse, you’ll receive an email to confirm that it’s on its way. The email will contain a link to the shipping courier, so that you can track the status of the order. The courier will have the most up-to-date details of your delivery.
You may also login to your account on ChocFactory.com to track all of your orders.- My order hasn’t arrived on time
We’re sorry to hear this. If your order hasn’t arrived by the date given by your courier, please check your tracking information to see if it’s been held up along the way. Clicking the link from the email will show the most up-to-date status. The most common issues are incorrect addresses or customs fees, if you’re an international customer.
If your tracking hasn’t updated for 5 working days, please contact us and we’ll investigate with the courier.
If your order has been sent to Puerto Rico, Hawaii, US Virgin Islands or Guam, then please allow an additional 14 working days for your tracking to update before contacting us to investigate your order.
Note that international orders ship from the United States and are typically delivered 8 -14 business days once the order has been shipped. Once your order has left the warehouse, the courier will have the estimated delivery date through its tracking link, in your shipping email.
If your package stops moving at any point, don’t worry! It’s still on its way to you and is likely just clearing customs. Occasionally, there may be delays due to customs or weather events and this will be reflected in your tracking. - My order is missing
If your order has been marked as delivered, and you don’t have it, or has gone missing on its way to you, we’re truly sorry. Please contact us with your order number and we’ll investigate.
- Are all CHOC products vegan and cruelty-free?
Yes. All of our products are vegan.
We’re fully committed to being cruelty free and this is a core value for CHOC.
