Silky texture for a gentle application and easy blending. Comfortable, velvety, smudge-proof, and waterproof finish. Intense color payoff that elevates your every look. Vegan and Cruelty-Free.
Outline your lips, starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under CHOC’s dewy lip gloss.
Loaded with the good stuff and none of the bad:
Jojoba Oil – nature’s moisturizer that enhances and smoothes your lips
We leave out:
BHT, D5 and Nylon
Full ingredient list:
Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Mica, Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Sucrose Tetrastearate Triacetate, Silica, Isoamyl Laurate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Tribehenin, Sorbitan Isostearate, Trihydroxystearin, Lactic Acid, Palmitoyl Tripeptide-1, Sodium Hyaluronate.
Lip Pencil
Silky texture for a gentle application and easy blending. Comfortable, velvety, smudge-proof, and waterproof finish. Intense color payoff that elevates your every look. Vegan and Cruelty-Free.
Outline your lips, starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under CHOC’s dewy lip gloss.
Loaded with the good stuff and not the bad:
Jojoba Oil – nature’s moisturizer that enhances and smoothes your lips
We leave out:
BHT, D5 and Nylon
Full ingredient list:
Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Mica, Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Sucrose Tetrastearate Triacetate, Silica, Isoamyl Laurate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Tribehenin, Sorbitan Isostearate, Trihydroxystearin, Lactic Acid, Palmitoyl Tripeptide-1, Sodium Hyaluronate.
Silky texture for a gentle application and easy blending. Comfortable, velvety, smudge-proof, and waterproof finish. Intense color payoff that elevates your every look. Vegan and Cruelty-Free.
Outline your lips, starting with the corner of the top lip. For a bold color, fill in lips and wear alone or layer under CHOC’s dewy lip gloss.
Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Mica, Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Iron Oxides (CI 77492), Isododecane, Synthetic Wax, Polybutene, Trimethylsiloxysilicate, Sucrose Tetrastearate Triacetate, Silica, Isoamyl Laurate, Hydrogenated Jojoba Oil, Cetearyl Behenate, Pentaerythrityl Tetra-Di-T-Butyl, Hydroxyhydrocinnamate, Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Tribehenin, Sorbitan Isostearate, Trihydroxystearin, Lactic Acid, Palmitoyl Tripeptide-1, Sodium Hyaluronate.
Less harm, more beauty
Flawless touch ups, on the go
Pro Quality Lighting
1x & 10x Magnification
Rechargeable Battery
Fully Dimmable
Silky Smooth, Boldly Defined.
Our Heart
The CHOC Foundation believes self-love should never be a luxury. We stand with women embracing their inner beauty and creating brighter futures for themselves and their families. Through every purchase, you help break down barriers and build a world where every woman feels seen, valued, and worthy.
Use as part of a daily
CHOC lip-care routine
Outline your lips starting with the corner of the top lip. For a bold color, fill-in lips and wear alone or layer under CHOC’s dewy Lip Gloss.
Use the slant tip applicator and apply evenly over your lips. One swipe will give a sheer hint of color to elevate your already natural beauty. If you’re feeling daring, layer over and over for a bold, brilliant finish.
